AI & Robotics

Dynamo

Wanting to reinvent themselves from simply being a routine pain-point solver to becoming an essential social conversion tool for community managers, Dynamo came to us with the goal of unleashing untapped potential within their platform and for their users. A dazzling new logo, a captivating brand story, a stellar website, and a cohesive design system...all in just 22 days as part of our Quick Wins for early-stage startups.

Brand Strategy
Branding
Ui/UX
Quick Win

Brand Strategy

What starts with one crazy day with nothing but a blank canvas ends with a killer story to rocket your brand’s business objectives.

For Dynamo, we dove deep into client feedback and understood that this, unlike any other platform, gave managers exactly what they were seeking: the opportunity for the social ideas to be completely unbridled by the constraints responding to comments and DM’s in a timely and personalized manner.  

“We found their brand story in the magic of letting social media ideas run free, with the assurance that a touch of Dynamo could transform them into golden opportunities for their brands through AI generated optimization that let you do you, on scale.”
Hayley Alexander, Brand Strategist.  

Understanding Dynamo’s ability to allow brands to automate and increase engagement on their posts with just a click of a button, we found their golden brand essence: 'The Social Touch of Midas'. Dynamo's narrative encapsulates their commitment to ensuring every idea can reach its fullest conversion potential.

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Messaging

Blow up your social media engagement! Dynamo saves time, serves insights, and makes your social media game explode with the power of creative templates, techy superpowers, and a ton of automation models to get your brand real engagement on autopilot!  

With their AI powered social conversion platform, you can automate and accelerate the tasks that anyone can do, as you elevate the creative tasks that let your unique skills shine. With their battle-tested engagement templates, they give you the future of social funnels. Now your every action becomes a call to interaction.  

Let your social media ideas run wild, and know that with just a touch of Dynamo, they will turn into gold and blow up the business results for your brands.  

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Logo and Brand Identity

Next on the agenda for our Quick Win process is to examine your key touchpoints and cook up one approach for a laser-focused visual language.

"For Dynamo, we concocted a new logo that illustrates the idea of your every day social post getting the full 'Dynamo treatment' and exploding your business engagement to its maximum potential."
Evia Gerafi, Head of Design

Just as Dynamo gives a megaphone to their community manager’s voice, we dialed up the tone of voice of Dynamo leaders, ensuring the brand sounds seamlessly similar to when you speak to them -- professionally quirky, free of fluff, naturally trendsetting, and, best of all, sexy.  

And we knew the design system had to be cloaking in the same vibe, with every element sparked by a touch of Dynamo’s electric current.  

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Website

To top it all off, the Quick Win process ends with all the glamorous components coming together into a stunning website.

Dynamo's website takes you on the journey of how they blow up your every social idea as you scroll the page. Now, like their customers, Dynamo can disrupt the social engagement landscape and forge ahead in their market. It’s more than just a new look; it’s a powerful statement of dynamism and ambition: Dynamo Website

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Wow, who's responsible for that?
Credits:
Client
Dynamo
Services
Brand Strategy
Branding
Ui/UX
Quick Win
Year
09/2023
Team
Maayan Froind, Tal Schweiger, Evia Gerafi, Hayley Alexander Alpern, Liron Levy, Sofie Blinder, Max Shubin, Stav Golan, Mona Nassar, Dana Boukobza

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