The Client
Binyamina winery was founded in 1952 by Joseph Zeltzer as Eliaz Winery in the town of Binyamina, Israel. Binyamina Winery is Israel’s fifth largest winery, producing about 2.8 million bottles of wine annually. The winery members , led by chief winemaker , understand very well that good wine starts in the vineyard . Many resources are invested in order to find the very best vineyard plots to create the best product.

The Idea
When you think about wine, you immediately think about a wine bottle, and this was the goal of our task, to think outside the box…actually more like think inside the box. Bbox is simply wine in a box with a small tap. The wine itself is preserved within a 3 liter air tight bag that allows the wine to be fresh for a long period of time. This is a fundamental feature that allows the consumer to enjoy a glass of wine without any worries of having to finish the whole bottle.

Market Research
Wine in a box is an international trend ( BIB ) although this is the first time this kind of product is introduced/produced specifically for the Israeli market, thus creating a change in the perception of our challenge.

The Nature of the product
The nature of this product was clear, it’s meant to serve family, friends and any get together in general, meaning the design and handling of this product should be easy and fun to use. The task of designing this product was to create a younger, simpler and different wine drinking product.

The Final product
We designed a craft paper package box rich with fun wordings and word plays that makes Bbox’s presence young, different and especially prominent for any occasion. These standoutish features gave the Bbox all it needed to become the coolest kid in class.


ClientBinyamina WineryServicesPackage DesignYear2016TeamEvia Gerafi, Yoav Gati, Shani Pereluk

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