BeyondMinds experts relish the opportunity to tackle the most complex problems; inventing solutions using all their intellect and creativity, not resting until the problem is solved. This project included shaping a new brand identity, messaging and a new company website. Check it out.
The overarching theme for the messages created for the brand was - Complexity is beautiful.
The different messages all convey the feeling that no challenge is too complex.
For the photographic language we chose images that focus on intricate details from each of Beyond Minds’ verticals, highlighting the beauty and joy of taking a closer look at the complexities of a subject. We added an extra layer to every photo in the form of a travelling green line that draws the focus towards the details within every frame. This helped convey a feeling of movement and gave every shot a unique flair. This motif carried through to the iconic language, which assisted in visually communicating various aspects of the brand.
The design was implemented in various company elements as well as the company website.
The site was developed on Wordpress.