AI

Beyond Minds

BeyondMinds experts relish the opportunity to tackle the most complex problems; inventing solutions using all their intellect and creativity, not resting until the problem is solved. This project included shaping a new brand identity, messaging and a new company website. Check it out.

Ui/UX
Branding

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Messaging

The overarching theme for the messages created for the brand was - Complexity is beautiful.

The different messages all convey the feeling that no challenge is too complex.

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Visual Identity

For the photographic language we chose images that focus on intricate details from each of Beyond Minds’ verticals, highlighting the beauty and joy of taking a closer look at the complexities of a subject. We added an extra layer to every photo in the form of a travelling green line that draws the focus towards the details within every frame. This helped convey a feeling of movement and gave every shot a unique flair. This motif carried through to the iconic language, which assisted in visually communicating various aspects of the brand.


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Implementation

The design was implemented in various company elements as well as the company website.

The site was developed on Wordpress.

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OMG, who's RESPONSIBLE for what I just saw?
Credits:
Client
Beyond Minds
Services
Ui/UX
Branding
Year
08/2020
Team
Lee Raider, Evia Gerafi, Alon Rom, Marianne Spencer, Dana Spiler, Tal Bar-Lev

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