Home remodeling is one wild ride -- a journey full of twists and turns, emotional highs and lows, and a lot of ups and downs (definitely more downs!). The key to a successful outcome lies in the process itself, and that’s why MyHome turned to us to craft a brand that captures the hearts of new audiences and propels them to new heights in the market. So sit back, relax, and enjoy the smooth journey of the brand we built that took MyHome from just another home remodeling firm to a leader in the national market.
Extensive research unveiled a golden opportunity within the home remodeling market.
"The Covid-19 pandemic sparked an unprecedented demand for home improvement, while millennials were showing a strong appetite for investing in their homes. And with no main player dominating the US national market, the current market momentum was MyHome’s advantage for the taking."
While most other home remodeling firms focus on the functional process and quality of the outcome of renovations, MyHome’s expertise and experience in managing the end-to-end journey allowed us to focus on the emotional experience of their customer. The remodeling process is a rollercoaster of emotions. MyHome can stand out, offering a different experience: a smooth journey.
People’s homes feel personal and emotional – so they wanted a company that saw them within the process and that was at the center of the experience, rather than the house. So, we showcased how MyHome was transforming the modeling experience based on their inherent understanding that there is a connection between the path and the outcome. Making it a collaborative journey, bringing a sense of case, professionalism, creativity and innovation, we helped MyHome revolutionize the client experience from a “rollercoaster” of emotions to a smooth journey and the desired outcome. MyHome is here to guide your way home.
The home we desire is the one that fulfills our dreams. It fulfills our needs, allows us to enjoy convenience, fills us with confidence and hosts some of life’s most precious moments. Our home is our foundation. Creating a home can be a meaningful experience or a rollercoaster of emotions. That’s why MyHome enables homeowners to have a professional and streamlined remodeling journey, where their happiness is top priority.
We designed the logo to resemble the construction of a home, with two roof-like pieces joining together at connecting points to form an “M”, illustrating how the renovation process is a joint journey together between MyHome and the customer.
The photographic language focuses on those special moments we all know from the renovation process, capturing future memories of the client in their newly renovated home.
The graphic language follows the journey and emotions the customer goes through from the beginning of the renovation process to the ultimate home transformation.
Just as MyHome supports customers through their home remodeling journey, so does the website. Our slick and user-friendly design serves as a trusted partner, guiding interested customers through the remodeling process -- from planning and approvals to design, construction, and completion. We also designed a digital showroom, so you can feel like you’re browsing through a magazine filled with inspiring home transformations. Whether you're seeking inspiration or specific ideas, our design provides an immersive and visually captivating experience, making it easier than ever to envision your dream home remodel.