Entertainment

Offf Festival 2022

The OFFF festival is a 22-year-old international design festival that started in Barcelona, Spain and has spread throughout the world to become one of the main festivals to celebrate design, creativity and innovation. The festival is held in several countries every year (Spain, Brazil, Mexico, Israel and more…). Having been away for three years due to the pandemic, the festival returns to Tel Aviv this year. We were fortunate to be chosen to come up with a fresh concept and a new brand identity. Like Eurovision, each host country develops its own concept. During our branding process with the OFFFTLV Festival, we proposed OFFFUCK as the festival's concept, with the idea of encouraging creators, creatives and designers to celebrate mistakes, anxiety, and creative crises that happen to us all. Anxiety and fear of failure are our everyday lives - they motivate us to get up every morning and do better.

Brand Strategy
Branding
Ui/UX
Video
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Wow, who's responsible for that?
Credits:
Client
OFFF
Services
Brand Strategy
Branding
Ui/UX
Video
Year
09/2022
Team
Evia Gerafi, Shimi Cohen, Kobi Tal, Hayley Alpern, Tal Schweiger, Hadar Ben-Shalom, Orel Levy, Daniel Mualem, Nir Cohen, Hila Dahan, Guy Ross, Hagit Raz, Dana Spiler, Dana Boukobza, Lee Laredo, Liron Levy, Max Shubin, Sofie Blinder, Rotem Zohar, Idan Berdichev, Stav Golan, Rotem Simon, Ariela Delin, Mila Ruskin

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