Retail

Shopping IL by Google

Shopping IL enables shoppers to enjoy a range of awesome deals from participating Israeli stores under one [online] roof.

Branding
Advertising

Logo

The new logo mixed retail and Israeli roots by combining the shape and colour of the country flag with the shape of a shopping cart.

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Colour Palette & Iconic Language

The challenge with the colour palette for the project was striking the right balance between Google's colours and the country's associated colours of blue & white.

For the iconic language, we created a wide range of icons that represented different aspects of the event. Joining them together in strips allowed us to tell a rich visual story for Shopping IL.

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Implementation

With the new graphic language in place, we set out to design a wide range of marketing materials for the merchants' digital assets, as well as for Google to promote the event.

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TV Ad

Using our visual identity, our awesome friends over at McCann created the promotional video for this year's event.

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OMG, who's RESPONSIBLE for what I just saw?
Credits:
Client
Google
Services
Branding
Advertising
Year
11/2020
Team
Evia Gerafi, Amir Gelbard, Hagit Raz, Alon Rom, Rotem Zohar, Tal Bar-Lev, Dean Tal, Stav Assis, Nir Cohen, Chen Libman

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