Shopping IL enables shoppers to enjoy a range of awesome deals from participating Israeli stores under one [online] roof.
The new logo mixed retail and Israeli roots by combining the shape and colour of the country flag with the shape of a shopping cart.
The challenge with the colour palette for the project was striking the right balance between Google's colours and the country's associated colours of blue & white.
For the iconic language, we created a wide range of icons that represented different aspects of the event. Joining them together in strips allowed us to tell a rich visual story for Shopping IL.
With the new graphic language in place, we set out to design a wide range of marketing materials for the merchants' digital assets, as well as for Google to promote the event.
Using our visual identity, our awesome friends over at McCann created the promotional video for this year's event.