We all know that when it comes to charging, every minute counts. This is especially true in the busting world of electronic vehicles (EV). StoreDot, with its groundbreaking fast-charge battery technology, was renowned in the consumer electronic market, but faced a fresh challenge: making a zap in the EV world. That’s where we came in – bringing the strategic foresight to convert challenge into opportunity and helping StoreDot power the future of EVs.
StoreDot’s pivot from B2C electronics to the B2B EV sector meant they needed a different approach in their messaging. Recognizing that EV manufacturers ultimately aim to appease end consumers, we employed a consumer-centric strategy that would center on StoreDot’s essence:
The minimal wait times and the freedom that comes with StoreDot’s rapid changing technology, StoreDot would be all about ‘range on-demand' -- ensuring EV owners never skip a beat in their fast-paced lives.
StoreDot’s new logo features an icon shaped like the typical urban route an EV driver might cover in a day, now powered by extensive range on demand. It appeals to the customers of tomorrow.
We brought in new graphic imagery focused on the dynamic lifestyle of the typical EV driver. The color gradient is supercharged – like the bio-inspired nanoparticles of StoreDot batteries. And the radiant width is ever-changing, like the accelerated pace of an EV driver’s life.
To capture the pulse of the on-the-move consumers, we incorporated dynamic animated elements, injecting the brand with fluidity and speed.
StoreDot's new website design ensures a seamless user experience tailored for the EV drivers of tomorrow. As users land on the homepage, they're met with an electrifying interface that "charges up", in sync with StoreDot's innovative battery technology. The site offers an immersive experience that's as dynamic and energizing as StoreDot's offerings. Check it out here: StoreDot Website